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28-Mar-2022 Last updated on 24-Mar-2022 at 16:50 GMT

From an evolving definition of “healthy lifestyle,” to the state of post-pandemic tasting menus, to consumers’ desire to experience the thrill of a nice night out again, 2022 trends are all about embracing the spirit of extreme experimentation, diversity, and indulgence. Symrise delved into specific themes, ingredients, and flavors emerging throughout the food and beverage industry in the savory, sweet, and beverage categories in their annual North American Top Trends Report. This article focuses on four of these trends: Healthy Lifestyle, Natural Goodness, Premium Indulgence and Emotional Discoveries.

An increased concern with both naturalness and functionality has led to attitudinal changes in what we perceive to be a “healthy lifestyle.” Consumers are looking for easy ways to be healthy, rested and recharged, and find holistic prevention in their food and beverage in a post-pandemic world. But it’s not just about the benefits – they’re seeking to turn “better for you” into “better tasting for you” in their sweet, savory, and beverage choices. Let’s explore this Healthy Lifestyle trend:

Natural-conscious, vegetarian, and vegan consumers are no longer content with consuming food and drink that provide health and environmental benefits – they want tasteful and unique flavor profiles, too. The increase in demand for local, sustainable, and seasonal ingredients has led to a blossoming of new partnerships between chefs and producers to work in tandem creating new menu items for conscious diners eager to eat out again. Highlights of the Natural Goodness trend include:

During the pandemic, people have found themselves with more time on their hands to experiment in the kitchen, creating indulgent treats that comforted them and explored cultural heritages as they embraced regional and multicultural ingredients. Chefs turned their attention to experimenting with sensory eating, unique flavor profiles and texture sources. The Premium Indulgence trend includes:

With consumers interested in exploring heritage and multicultural flavors, acceptance of and desire for global influences continues to grow. Ingredients from one culture are blended with cooking techniques and flavors of others, leading to increasingly blurred cuisine lines and multicultural experimentation. There is also the tried-and-true trend of finding comfort in nostalgia, from reinvigorating foods from our childhood to vending machine and deli favorites. The Emotional Discoveries trend includes:

If you're interested in learning more about the 2022 North American Top Trends Report, contact the Symrise Flavor North America team here!​​

Content provided by Symrise and not written by the FoodNavigator-usa.com editorial team. For more information on this article, please contact Symrise.

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